I would love to see Saint James sold at the new Playa Bowls! Not only is Playa Bowls super popular, but I believe Saint James' Tea's would pair very well with their bowls. I also think having Saint James available at local coffee shops would be super popular for students that are looking for a coffee alternative. For example, Coffee 360, Just Love, New Here Coffee, and Keoke. these stores span from on campus to in the fort, targeting all students in every yea.

As a member of Greek life at UTK, I would use my connections within both Panhellenic and IFC organizations to create events and have other students promote Saint James. Additionally, over 30% of student at UTK are a part of Greek life, making it a great resource to spread brand awareness. I am also a member of a business fraternity. This also gives me a huge advantage to partner with my fraternity as well as the business college to set up events and attract future business leaders!

I would utilize my connection with the Panhellenic president to set up a pan wide (all sorority) event where girls from different sororities could come and have a cute pilates workout! I would use the budget to hire a pilates instructor (either from our schools program, Hotworx, HYLO, etc.) and we could do an outdoor event where girls can bring their own mats. If I had a higher end budget, I would also consider doing this event at a workout studio and possibly doing some sisterhood events through my own personal sorority! Saint James merch would be available and we would have cute content creation opportunities for the girls to make videos/promote the products!! Event's like these are super popular on campus and having a sponsored brand would solidify girl's desire to join!