I'd use my connections and well rounded presence around campus to spread the word about Wip. I'm a fit, active athlete and student that is constantly outside and in need of caffeine. With WIP, I'll be able to represent this mindset in a new way.

Hollister is doing great - Their posts all are consistent, aesthetic, and have similar filters. They have themes going through several posts, meaning there is some consistency through their feed.

Colleges are doing good on social media, especially tiktok. Their marketers are students, people who know their peers and know what will cause a college student to interact. They know their audience, which is why colleges are thriving on social media now.

I'm passionate about health and wellness. I'm a nutrition nut, a gymrat, and an ambassador for self wellness and confidence. Brands like Nadii that advocate for that type of stuff- especially in our current climate, stick out to me. I've interacted with far too many people who are down and in slumps in my generation to know that this is a cause I'm passionate about, and is a task that needs fulfilling.