Laid back summer day, chilling outside by a lake enjoying some BUNKY popcorn.

I always start with a strategy before I start working to minimize time lost. So I look at what I have and what needs to get done and I do step by step from there. I always like to make sure with client or company that it's in line with their image, no matter if the design needs to be revised once or twice or three times.

For a brand with good quality food and ideals, fresh visual design will come naturally. For me, it's important to understand how the brand differs from it's competing ones, and showcasing those specific elements that make it unique. It could be the backstory, the creators, or even the ingredients itself.