Interview Questions
Lanolips
UGC Content Creator for Lanolips

Can you share an example of a recent UGC video you created for a beauty or retail brand, and what made it feel natural instead of overly scripted?
Yes
Lanolips
UGC Content Creator for Lanolips

For a quick-turnaround project like this, how would you approach creating two distinct videos while keeping them aligned with the brand and your own content style?
For the Retail Come With Me, I’d film myself naturally discovering Lanolips in-store picking it up, reading the ingredients, reacting genuinely to the texture and scent. No scripted lines, just real curiosity. For the GRWM, I’d weave it into my actual morning skincare routine, showing how it fits into my daily life as an Indian woman who takes her skincare seriously. Both videos stay true to my storytelling style while keeping Lanolips as the natural focus the brand feels like a discovery, not an advertisement.
PILIORA
Content Creator for Skincare Startup

How do you make product content feel authentic and engaging?
I never make content that feels like an ad. I weave products into real moments from my actual life my morning routine, conversations with my boyfriend, cultural rituals I grew up with. I’d naturally connect with my audience and show my genuine routine. My audience follows me for honesty, so when I recommend something they trust it. That trust is what makes the content convert.


