Keertana Sreekumar
I'm an English Major at UCLA with extensive screenwriting and production experience!
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About Me
University of California, Los Angeles (UCLA)
english literature
University of California, Los Angeles (UCLA)
Class of 2025
University of California, Los Angeles (UCLA)
Class of 2025
Los Angeles, CA, USA
Interests
Interview Questions
The Vita Coco Company
Vita Coco Content Creator
How are you connected on campus? (clubs, Greek life, sports teams, student orgs)
In a sorority (Kappa Alpha Theta), Director of Publicity at UCLA's undergraduate research association
The Vita Coco Company
Vita Coco Content Creator
How would you create high quality content with vita coco on your college campus?
I’d engage students by making Vita Coco feel like part of campus life, not just another product sample. For example, I’d set up fun pop-up sampling events in high-traffic areas like the quad or student union, pairing the drinks with music, games, or giveaways so it feels like a social moment. I’d also collaborate with student clubs, sports teams, and campus influencers to spread the word and create authentic buzz. On social, I’d share day-in-the-life and GRWM-style videos showing Vita Coco as the go-to drink for staying refreshed during busy class days or game days
PHX Hydration Energy
PHX TikTok + Reels Content
What strategies will you use to engage your audience and increase interaction with your videos?
To keep my audience engaged, I’d focus on making the content feel interactive and relatable. That means using hooks in the first few seconds (like a question or funny moment), adding quick edits and trending sounds so the videos match the pace of TikTok/Instagram, and ending with a call-to-action like “Which flavor should I try next?” or “Tag your game day bestie.”