Interview Questions
Beri
Social Media & Influencer Manager (Female Skincare)

What kind of brands or content do you naturally gravitate toward on social?
I tend to connect personally with the influencers who try to grow their platforms themselves, instead f buying followers, it’s more authentic.
Beri
Social Media & Influencer Manager (Female Skincare)

What’s your process for gifting or seeding products to influencers and ensuring follow-through?
I personally would reach out to a variety of follower counts, to engage all aspects of the digital community. An influencer will not reach out if they feel they are too small of a brand, and those smaller follower counts are usually the individuals who have a large social space outside the digital world. They could use word of mouth to spread brand recognition. Follow through would be maintained by a few sporadic emails throughout the week if there is no immediate response
Beri
Social Media & Influencer Manager (Female Skincare)

How do you ensure that social media content aligns with brand voice and values?
A social media defines the brand, if the values are not promoted through a post’s image or caption, it should not be released. The way to do this is carefully curate each post to the product and the passion behind it