I am a rising senior at the University of Colorado Boulder studying Communication with a minor in Sports Media.

What excites me most about influencer marketing is its ability to turn genuine passion into purchasing decisions. Unlike traditional advertising, influencer marketing works because it's built on trust. Consumers follow creators whose lifestyles they aspire to, which means a well-matched partnership doesn't feel like an ad at all.Protein Pints is a perfect example of where this comes to life. A product rooted in the wellness community doesn't need to be pushed, it needs to be placed in the hands of creators who would actually use it. That's what draws me to this space: identifying the right voices, whether that's a macro-influencer driving awareness or a micro-influencer with a highly engaged niche audience, and building partnerships that feel mutual rather than transactional.I'm also fascinated by the data side of influencer marketing. Engagement rate often matters more than follower count, and platforms like TikTok have shifted the space toward raw, unpolished content that performs better precisely because it feels real. As someone personally passionate about fitness and nutrition, I understand the mindset of this audience, which I think makes me a stronger partner in developing campaigns that actually resonate.

I have experience creating content across Instagram and TikTok, with my most relevant experience coming from my role as a Brand Ambassador for Unwell Hydration. In that role, I promoted products through TikTok videos, Instagram stories, and campus events, helping generate authentic engagement among college students and encouraging peers to share their own experiences with the brand. Beyond that professional experience, I am personally very passionate about fitness, wellness, and lifestyle content, and I regularly create and consume social media centered around health, nutrition, and personal growth. I enjoy staying up to date with current trends and understanding what types of content resonate with audiences, and I am excited about the opportunity to apply both my brand ambassador experience and my personal interest in wellness to help Protein Pints grow its online presence.