One time I worked with a fitness snack brand that wanted more engagement from teens and young adults. I made a quick TikTok-style video where I walked into the gym, opened my bag, and said, “Be honest… y’all bring actual food to the gym or just vibes?” Then I pulled out their protein bar and took a bite while making a funny face like, “this lowkey carried my whole workout.” I kept it super short, added on-screen captions, and ended with, “Rate your gym snack: go.” It blew up because it was relatable, funny, and didn’t feel like a forced ad, and the comments were full of people sharing their own habits.

If I were trying to maximize engagement on social media, I’d focus on being consistent and relatable—posting things that actually feel like me instead of trying too hard. I’d use short, punchy videos with a strong hook, hop on trends but add my own spin, and ask questions so people feel like talking back. I’d also make sure to reply to comments fast and stay active before and after I post, because that always boosts how many people see your stuff.

https://www.tiktok.com/@kcshere