I would bring humor and energy to hydration content by creating relatable, upbeat moments that reflect real college life. For example, short videos could showcase funny “before and after hydration” scenarios—like powering through an 8 a.m. class or bouncing back after a long study session. I’d use trending sounds, quick transitions, and witty captions to keep the tone playful and authentic. The goal would be to make staying hydrated feel fun, energizing, and part of a balanced, on-the-go lifestyle that students actually connect with.

I’d build excitement through authentic, peer-driven marketing. First, I’d partner with student athletes, fitness clubs, and wellness ambassadors to share their hydration routines featuring the brand. Then, I’d host fun campus events like “Hydration Stations” during workouts, finals week, or game days with free samples and social media challenges. To keep engagement going, I’d create a hashtag campaign (like #RechargeOnCampus) encouraging students to share how they stay hydrated, with giveaways for the most creative posts. The goal would be to make the brand part of daily campus life, not just a drink.

I’d create fun, relatable content that ties hydration to everyday college life—like “hydration check” challenges during finals week, dorm hydration hacks, and before/after energy transformations. I’d mix short-form videos with trending sounds on TikTok and Instagram Reels, featuring real students showing how staying hydrated boosts focus and mood. Interactive polls, giveaways for reusable bottles, and partnerships with campus influencers would make it feel authentic and community-driven rather than just educational.