TX vs OU! It's our biggest rivalry game of the year; it would be amazing to have a watch party or even plan a Dallas trip. Westfest as well! It's a huge greek life festival, but the parties can be hard to get into. It would be incredible to host an event for non-greek life students so they can feel included in the fun.

To reach people outside of my network, I would plan small social events and post them on yikyak groups. Yikyak is a social media with groups based on shared interests, schools, year groups, etc. The app is completely anonymous so they would have never met before. So this would be a great way to get lots of people of similar interests to come meet each other. For example, a BFF run club (because everyone in Austin loves to run) or a BFF transfer student social.

Additionally, I would market BFF as a great way to network and meet new people within the community even if you already have lots of friends. Because if there is one thing that a UT Austin student loves it is networking.

As far as content goes, I would make short videos for tiktok and reels promoting the events and the app, sharing success stories, recapping our events, and inviting people to give feedback on what events they would want to see. I would basically flood everyone's feed with beautiful and fun content until the FOMO is too much and they just have to join.

I could also pass out merch on speedway (the main walkway on campus). I could film little videos like, tell your friend something you love about them for free Bumble BFF merch.

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