In today's beauty scene, young adults are afraid to try unconventional colors. I believe Colourpop solves a pain point where makeup users are now able to try new fun colors without fear of investing into expensive palettes. Not only can they try new fun colors, but the colors are rich and pigmented. This is a pain point that I want to reiterate to my viewers to let them know that their uniqueness in style and personality does not need to be limited to cheap, unpigmented colors. But can be enhanced with affordable, yet quality makeup products from Colourpop.

I have been a long time follower of Colourpop and own several collection items from your brand! I love the affordability and creativity in each collection Colourpop brings to the beauty industry. There is so much competition but I truly believe ColourPop's selling point is affordability, range, and quality. If your company is interested, I'd love to explore UGC content opportunities! Thank you!