COHART
Product Testing Specialist
How does art bring value into your life currently?
Currently, art adds value to my life by allowing me deep dive into a sense of my own personal being. Helping me learn what I like or don't like.
NatureLab Tokyo
Social Media Intern
What's one brand that's killing their social strategy right now? Why are they standing out?
Glossier is killing the social media game by building an engaged community with authentic content, customer engagement, and a unique brand identity. They stand out by prioritizing customer feedback and innovating their approach to business. Glossier's social media success and customer-centric approach to business have made them a model for brands looking to build authentic and engaged communities in the digital age.
hanni
beauty internship - right hand to CEO / head of marketing
what beauty brands do you love on social and why?
Glossier has a good social media platform because they have a deep understanding of their target audience and create content that resonates with them. They use a mix of user-generated content, product shots, and lifestyle imagery to showcase their brand and products. Glossier also engages with their followers, responding to comments and direct messages, and using social media to gather feedback from customers. This helps to build a strong community around the brand and fosters a sense of loyalty among their followers, which is what the brand was built on!
Additionally, Glossier's social media presence is consistent across all platforms, creating a cohesive brand image that is easily recognizable.