A creative way that I would like to lead sampling efforts is through wide scale Greek life collaborations on the campus of the University of Rhode Island. I would involve several sorority organizations to come together and make photo/video content with the products that would be shared across our social media platforms.

I would engage my audience to promote ColourPop products through showcasing how I use their products in my day to day life! I would make “get ready with me” style videos displaying products I love. I would also promote their products through product photo shoots/content creation with my sorority! As Vice President of Public Relations and Marketing, I have the ability to organize promotional events with brand partnerships for social media marketing.

I love that Colourpop stands for fun and self expression! Their product allow me to feel like the most confident and beautiful version of myself every day.