After looking at the COHART's instagram, I am more than impressed by the content! A good way to connect with COHART's audience through art and strategy on Instagram would be to Incorporate a mixture of behind the scenes content and promo content. While every post is very descriptive, advertising it in the images occasionally can grab a viewers attention. This would include promoting dates, products, and deals directly in your posts image, rather than just in the posts description. The target audience may be more drawn in by the easy to digest information displayed in the posts image. It'll be easier to wrack up higher rates of interaction for both the instagram and other platforms the company is on. Regularly posting behind the scene and promo content on the COHART's Instagram story will also draw viewers in, and encourage interaction and community building.