semester  may 9

Kaylee Ryberg (@kayleeenevaehh) • Instagram photos and videos kk.nevaehh (@kk.nevaehh) | TikTok

I would engage my campus community by combining in-person experiences with social sharing. Since you personally use OUAI products, I’d start by sharing your authentic experience—posting stories, reviews, or tutorials on social media and tagging the brand to show real results.

Step 1: Personal Social Sharing Post a short, authentic video or story showing how you use OUAI products, highlighting your favorite features and results. Tag the brand and encourage friends to ask questions or try it themselves. Step 2: Recruit Friends & Clubs Reach out to friends, sororities, and student organizations who are interested in beauty or self-care. Ask them to help share the products and create buzz on social media. Step 3: Pop-Up Demo or Self-Care Station Set up a small table in a high-traffic campus area with product samples. Let people try the products, take photos, and share their experience online with a branded hashtag. Step 4: Create a Fun Challenge or Giveaway Encourage students to post their own OUAI looks or routines using a hashtag. Offer a small prize (like a free sample) to increase participation and excitement. Step 5: Track Engagement & Share Wins Monitor posts, shares, and sign-ups. Highlight student posts on your own social media to keep momentum going and show that the brand is popular and trusted on campus. On campus, I’d host small pop-up demos or “self-care stations” in high-traffic areas where people can try the products, take photos, and share them online. I’d also leverage clubs, sororities, and friends to spread the word, turning their excitement into a ripple effect that encourages more students to try and talk about OUAI.