My instagram has more photos and my Tiktok has more videos. Insta: @kayla.piercee Tiktok: @m0neybag_kay

I was advertising a product off of Tiktok shop. I created an authentic raw reaction video of my boyfriend seeing the product for the first time. The audience seeing his genuine reaction helped.

A lot of college students—especially college girls—are constantly balancing school, fitness, and a busy social life, and that balance becomes even more challenging as a transfer student adjusting to a new campus, new routines, and new communities. I create content that reflects that reality honestly, showing the in-between moments of student life rather than a polished highlight reel. I’d engage my audience by showing Barebells in an authentic, everyday way—grabbing one between classes, keeping one in my bag for long days on campus, or using it as a quick protein option before a workout or social event. On campus, I’d focus on peer-to-peer sampling in spaces where students already gather, creating low-pressure moments for people to try the product while relating to the lifestyle it supports. By telling my story as a transfer student and highlighting how Barebells fits seamlessly into that transition, I can build trust, relatability, and genuine interest—turning trial into long-term brand loyalty.