I believe that Duolingo, the language learning app, is at the top of the social media game right now. They are very interactive with their followers. Their TikTok page is geared towards Gen Z and younger viewers. They use a younger style of humor to truly engage their audience. With that being said, younger people are more inclined to learn a new language, which brings more attention to their product. I think its genius, and I enjoy watching their content!

The seemingly endless amount of innovation is what excites me most about the beauty industry. There are so many products that brilliant people ideas for. With our technology rapidly advancing, we will be able to easily access the ideas of others. Think of all the beauty products that will come to forefront in the next decade or so. We've made massive advancements. There's a foundation for every skin type, blushes in powders, creams, and liquids, eyeliner in a multitude of forms, and concentrated skincare ingredients that can be ordered with the just the click of a button. There is so much to be created and discovered!

Balm cleanser to remove make-up and SPF, foaming cleanser, Tower 28 toner, COSRX snail mucin essence, and a hydrating moisturizer. I alternate tretinoin every other night as well.