One brand I think is crushing it on social media is Starface. They’ve built a super fun and recognizable identity that’s consistent across TikTok, IG, and even their packaging. Their content is bold, playful, and doesn’t take itself too seriously — which really connects with Gen Z. They’re also great at mixing aesthetic content with memes, UGC, and educational skincare tips, keeping their audience engaged while still pushing product

I’m excited about SONNI because it feels fresh, vibrant, and purpose-driven.I love that you're combining skincare, storytelling, and community — that’s where I thrive. I’m also drawn to the scrappy, all-in energy. I want to be part of a small team where my ideas actually matter and I can help bring a brand to life from the ground up. Plus, I’m obsessed with social media and beauty, so it just feels like a perfect fit.

Yes! For my school’s career department, I managed a social media campaign promoting our Spring Career Fair. I created a mix of reels, posts, tips, and stories to drive student sign-ups. One key strategy was spotlighting students who had attended in the past — sharing their experiences and how the event helped them. I also regularly posted reminders with all the key info and benefits to keep it top of mind. Mixing content styles helped boost engagement and turnout.