Right now, the three big trends that are popping off are the  AI-made content is everywhere, from voiceovers to full videos; chaotic “brainrot” humor is taking over feeds because people love weird, random stuff; and quick, interactive micro-learning clips like fast tips, quizzes, and shoppable videos are getting tons of attention.

In my opinion three of the strongest hooks you can use are lines like “Okay wait but nobody talks about this but…” pull people in because they feel like insider info. Hooks such as “I’m about to save you so much time/money/stress…” work because they promise immediate payoff. And “I was today years old when I learned…” grabs attention by triggering that “wait, what?” reaction that makes people want to keep watching.

The content that performs best right now is anything real, quick, and shareable. People connect most with authentic, relatable moments that feel like they were posted by a friend, not a brand. Short-form videos under 30 seconds dominate, especially when they start with a strong hook. I think that teaching something fast in a fun way helps keep attention, while aesthetic but realistic lifestyle content still gets love. Memes, micro trends, and bold but not harsh opinions boost engagement because they’re easy to share or respond to. And anything interactive, like polls or “choose for me” videos, pulls people in and keeps them coming back.