I’d create deeper community by building consistent touchpoints — like weekly meetups, virtual challenges, and social spotlights on real runners. Sharing their stories, progress, and tips helps everyone feel seen. I’d also encourage collaboration with local running groups and offer simple ways for runners to connect, celebrate milestones, and feel part of something bigger than just a product.

I’d activate in a scrappy, high-impact way by creating small but eye-catching touchpoints — like a simple pop-up mirror station, quick product demos, or free mini samples that people can use right before photos. I’d encourage festival-goers to tag Fazit for a chance to be featured, and capture lots of short, fun clips for TikTok throughout the day. Keeping it lightweight, interactive, and highly shareable helps maximize engagement without needing a big budget.

I think Fazit should collab with relatable lifestyle or beauty creators who focus on everyday routines — people who share realistic content and have strong trust with their audience. Micro-influencers on TikTok or college creators would be great fits because their recommendations feel authentic and reach the exact audience that loves practical, effective products.