I would focus on making Saint James Tea a brand that feels approachable and exciting on campus. This could include creating themed events or pop-ups, partnering with clubs to offer unique experiences, and showcasing creative ways to enjoy the drink in everyday student life. By making it fun and easy to access, students would naturally start choosing it over other options and see it as a new staple drink. I also encourage peer recommendations so it spreads organically and becomes a recognizable part of campus culture.

I would show Saint James Iced Tea as the ultimate go-to drink for college life by posting content on my Instagram and TikTok pages. I would do “day in the life” videos featuring Saint James, unboxing it from an Amazon package for late-night study sessions or grabbing it at Target before hanging out with friends. I would also host interactive events for students to taste test different flavors and participate in challenges, encouraging followers to share their favorite ways to enjoy it and tag where they got it. By adding the Amazon link both in posts and stories.

I would introduce Saint James Iced Tea through pop up tastings in high traffic spots on campus like the quad, library entrances, and student events. I would also partner with student organizations to bring it to meetings, study sessions, and social events so people can try it in a natural setting. Using Instagram and TikTok, I would create fun, aesthetic content showing Saint James as a go-to drink for busy college days, whether that is studying, hanging out with friends, or going to events. I am involved in Alpha Kappa Alpha Sorority, Incorporated, the Black Student Union, and the Goodman IMPRESS Board. Through these organizations, I participate in community service, campus programming, and initiatives focused on student engagement, creativity, and leadership.