One example was a video I created about my 100 Envelope Savings Challenge as a college student. The target audience was Gen Z students and young adults interested in saving money and improving their finances. Instead of making the video feel educational or overly serious, I focused on showing my progress, sharing realistic savings goals, and documenting the journey in a relatable way.

The video resonated because many people in my audience are balancing school, work, and financial responsibilities, so the content felt relevant to their everyday lives. It generated strong engagement through comments, shares, and conversations about budgeting strategies, savings goals, and personal finance. The experience reinforced the importance of creating content that feels authentic and relatable while addressing a topic that directly connects with a specific audience.

Yes. I have experience warming up and growing TikTok accounts by focusing on consistent posting, engaging with content in my niche, studying trends, and testing different content formats to identify what resonates with an audience. I understand the importance of establishing normal user activity before aggressively posting, as well as analyzing performance metrics to refine content strategy. Through my own content creation experience, I've learned how to build engagement organically and adapt content based on audience behavior.

I would host an "Atlanta Food Crawl Challenge" for incoming students. Many students are new to the city and don't know where to eat, so I would partner with Uber Eats to introduce them to popular local restaurants near campus. Students could receive Uber Eats promo codes, try recommended spots, and share their favorite finds throughout orientation week.

To make it interactive, students could complete a digital food passport by ordering from participating restaurants and entering for prizes such as Uber Eats credits or Uber merchandise. This event would help students discover local businesses, connect with other students, and become familiar with using Uber Eats as a convenient resource while adjusting to college life.