The first strategy I’d utilize to engage and source new creators for the pager platform would be to directly search on today’s most popular social media platforms. TikTok, Instagram, and YouTube have active and passionate audiences and continue to create new trends everyday. Through the use of search tools, relevant keywords, and hashtags, one can quickly discover creators that align with pager’s target audience and product niche. Direct searches on the app will accurately display what creators and influencers are trending, what products they have experience promoting, and how well the promotional video performed (due to analytics of the video). Another avenue to engage new creators could be creating partnerships with influencer marketing networks. These agencies contain databases of creators throughout various social media platforms and would be able to connect pager with creators that have a platform suitable for promoting apps and products similar to that of pager’s. Lastly, a different approach to source creators could be to explore online communities and forums related to pager’s market. Since pager’s industry focuses on smart screenshots and expanding the web, finding an online community that is active in the discussion of such advancements would make it easier to find content creators with a following that specialize in and contribute to pager’s outreach goals. By engaging with members of such a forum and showcasing pager’s platform, you could attract creators that are already passionate about what pager has to offer.