Twitter is different from other social media in the sense that paid promo does have a genuine return on investment so I would prioritize that. Quoting high traffic tweets or paying certain users for promotions is the equivalent to word of mouth marketing on Twitter because they are highly effective as well.

Twitter is new and AI friendly; look for accounts that are in the same AI niche. Blackbox is in the software niche so I would look for Twitter accounts and Communities focused on the problems BlackBox solves. Join those Communities with the feature online. I would also suggest that someone on the marketing team does a Space once a month and adjusts the time per demand; this way, you can connect with your audience. It's a marketing strategy similar to @arcinternet on Twitter but utilizing the Space feature makes the account more personable and increases reach.