I engage my audience by being super real with them—sharing my everyday routines, small wins, and honest opinions so it feels like we’re friends talking. I show up consistently, respond to comments, and create content they can actually see themselves in.

I’d create viral-style content from the lens of a 22-year-old who refuses to go out without Toast! as part of my glam routine. Fast-paced, humor-filled storylines and aesthetic product moments tend to perform incredibly well on TikTok.

I’d encourage my friends to start small—like setting aside even $20 a week—and show them how quickly it adds up. I’d also share the budgeting tricks and savings tools I use myself so it feels doable, not overwhelming.