She/Her
Kayla Royster
I'm a marketing student from The Bronx with a creative edge and a strong passion for beauty and skincare. I enjoy combining my love for aesthetics with marketing to craft engaging, meaningful content.
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UGC Creator
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About Me
Cuny lehman college
Class of 2026
Cuny lehman college
Bachelor of Business Administration, Concentration in Marketing, Media Communication Studies
Class of 05/2026
New York, NY, USA
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Interview Questions
Home From College
NYC Billboard Content Creator
What is your idea for a tiktok trend/reaction content surrounding the billboards (NOT AN AD)?
For the TikTok, I’d play into a trending “POV/reaction” format. For example: I’d start with a clip walking in NYC casually, then suddenly “spot” the billboard and act surprised like, “Wait… is this for us Gen Z? 👀” Then cut to playful reactions—pointing, zoom-ins, maybe a trending audio like “that’s so me” or “this is my sign”—to make it feel organic and funny. I’d end with a quick shot of me posing or interacting with the billboard like it’s a friend I just ran into on the street. This makes it authentic, meme-able, and in line with TikTok humor, while showcasing the billboard in a natural way that fits with trending content styles.
Home From College
NYC Billboard Content Creator
Are you willing to go in person to see the billboard/wildpostings? (MUST be week of Sept 8, Billboard is on 3rd and MacDougal, wildposting locations will be announced week of)
Yes
Home From College
NYC Billboard Content Creator
Link to your Instagram and Tiktok