She/Her
Kayla Jasser
I am a fashion design major and entrepreneurship and management minor. I am passionate in style and social media, as a lifestyle small creator who loves to get involved in the retail industry.
My Socials
Endorsements
Recently Active
Well Connected
UGC Creator
Campus professional
About Me
Indiana University at Bloomington
Class of 2029
New York, NY, USA
Skills
Interests
My Clubs and Associations
Designers and Business
The Lookbook at IU
Fashion Forward at IU
Campus Closet
Retail Studies Organization
The Trend Talks- Brand Management and PR
Designers and Business
The Lookbook at IU
Fashion Forward at IU
Campus Closet
Retail Studies Organization
The Trend Talks- Brand Management and PR
Interview Questions
Plush
FASHION GIRLS WANTED
additional ugc or video content creation.
Same as first one as well as a strong TikTok platform of my own @kaylajasser.
Plush
FASHION GIRLS WANTED
Please share any previous ugc work.
Fashion Forward at IU — Marketing Executive Board Committee Managed social media campaigns and styled visuals to promote events and sustainable fashion initiativesCollaborated with team to increase engagement and highlight thrifted and upcycled fashion on campus
Garde-Robe — GCR Creator Selected as a Garde-Robe GCR Creator in the brand’s inaugural creator program, collaborating with founder Sarah Findlay to begin the program. Create fashion-focused content and contribute innovative ideas to building the program.
Threaded 4 U — Entrepreneur/ Business Founder Launched small business selling custom, thrifted, and upcycled apparel to promote sustainable fashion.Managed product design, marketing, and sales through social media and peer-to-peer networks.
Royal Varsity NY, MbBubbly Chef, Evry Jewels, Dormify— Ambassador Represented lifestyle and fashion brands by curating styled content and promotions for social media platforms.Increased brand awareness and engagement by modeling products and promoting campaigns to target audiences.
Extra
Social Growth Lead
What strategies would you use to grow Extra's social media presence on TikTok? How would you measure success?
To grow Extra’s TikTok, I’d focus on making content that feels fun, natural, and native to the platform: using trends, humor, and relatable everyday moments where gum actually makes sense, while partnering with creators who genuinely fit the brand so it never feels forced. I’d also encourage user-generated content and interaction so the audience feels involved, not just advertised to. I’d measure success through steady follower growth, strong engagement, and high watch time, but I’d also pay close attention to how people are talking about the brand in comments, how often Extra shows up on peoples FYPs, and whether TikTok is helping drive real awareness and interest beyond just views.