https://www.tiktok.com/@kaylaengler

https://www.instagram.com/engler.kayla/

I’m Carolina Cheerleading Captain, as well as UNC Communication’s Social Media Coordinator (i.e. one of the main faces of UNC’s official social media accounts, particularly IG & TT). Beyond those roles, I am highly connected to UNC Greek Life, often identifying as Greek Life-adjacent. I also previously served in our Student Government, which functions as both the liaison between faculty and student organizations and the central coordinator for UNC’s 100s of student groups Furthermore, as a Morehead-Cain Scholar, my peers lead many of the most prominent organizations on campus—giving me touch points across nearly every corner of UNC.

I would leverage my two most powerful tools: my social media presence and word-of-mouth influence. I love flexing my content creation skills on new, creative projects, so I’d be excited to ideate and produce engaging content tailored for this campaign. As one of the most highly connected individuals at UNC, I’d be happy to spread the word across every corner of campus—through group chats, conversations, friends of friends, and the organic channels students ACTUALLY use. When it comes to incentivizing and persuading, I’d love to tailor the strategy once I know more details about the contest, but I am fully confident in my ability to generate excitement, drive participation, and convince.