For launching a new shoe style, I would prioritize social media channels like TikTok and Instagram because short-form videos and Reels can quickly showcase the design, fit, and lifestyle appeal of the shoes. I’d also use email marketing to reach existing customers with exclusive early access or promotions. Collaborating with micro-influencers or campus ambassadors would help create authentic buzz and reach a targeted audience. Additionally, I’d consider in-store activations or pop-up events so people can see and try the shoes in person. Combining digital and in-person channels ensures maximum visibility and engagement for the launch.

I would approach building a partnership with a new brand by first learning as much as possible about their values, target audience, and goals to ensure our content aligns. Then, I’d pitch creative ideas that show how I can authentically integrate the brand into my content and make it relatable for my audience. I’d focus on clear communication and collaboration to make sure the messaging is on point while still feeling natural. After launching content, I’d track engagement and feedback to show results and strengthen the partnership. The goal is to create a relationship where both the brand and my audience feel connected and valued.

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