I would start by identifying relatable problems men face, like being on a crowded bus and worrying about body odor, or mornings when there’s no time to shower. The solution is simple and practical: deodorant as a personal, on-the-go rescue. I’d present this in short-form content with trending hooks, using TikTok and Instagram formats to grab attention immediately. I’d experiment with AI-generated visuals, storytelling, and different creative angles to make the posts engaging, authentic, and shareable, while showing the product’s value naturally.

A successful campaign I’ve run is my own TikTok channel, Poe Tone Lone, where I create AI-driven short-form storytelling content. The outputs included consistent posts combining scripting, AI visuals, and cinematic edits designed to engage viewers emotionally. The outcomes were steady growth in followers, high engagement through comments and shares, and strong audience retention, showing that creative storytelling and consistency can build a community even in a competitive niche.

I stay updated on TikTok and Instagram trends by actively monitoring the platforms daily, following key creators and industry accounts, analyzing trending hashtags, sounds, and formats, and using tools like TikTok’s Creative Center and Instagram Insights. I also observe what’s performing well in similar brands to adapt creative ideas that resonate with the audience.