I would focus on clear communication and structure from the start. I’d provide partners with all key information upfront expectations, timelines, deliverables, and brand guidelines so there’s no confusion. I also like to keep the process organized with simple checklists or onboarding documents and make myself available for questions. The goal is to make onboarding smooth, efficient, and collaborative so partners feel confident and set up for success right away.

I’d start by understanding the brand’s core values and target audience. Then I’d look for influencers whose content, tone, and audience naturally align with that. I’d review their past posts, partnerships, and engagement to make sure their messaging feels authentic and consistent. The goal is to find someone whose audience trusts them and who genuinely fits the brand, so the collaboration feels organic, not forced.