To maximize engagement and positive feedback on TikTok, I focus on creating content that’s relatable, visually engaging, and quick to hook the viewer. I use trending sounds, ask questions in captions to spark comments, and reply to comments to build community. Posting consistently and using clear CTAs like “save this for later” or “tag a friend” also helps boost visibility and interaction.

To effectively showcase Roe Wellness products, I’d create a TikTok that feels authentic and aligns with my audience’s interest in wellness and beauty. I’d use a hook in the first 3 seconds (like “This changed my morning routine”), show how I actually use the product in my daily life, and highlight real benefits I’ve noticed. I’d also make it visually aesthetic and include a trending sound to boost reach.

I haven’t done a formal content campaign yet, but one of my TikToks got over 5,000 likes.