To engage a new audience for Proper Wild on TikTok, I would leverage current trending formats and memes to create relatable and entertaining content that highlights the brand’s unique benefits. For example, using a popular trend like the "Top 5 Horror Movies" meme, I would craft a humorous video listing "5 Awful Things" (like bad energy crashes, heavy jitters, etc.) but then link each point to how Proper Wild makes it "deliciously fun, clean, and energising no crashes, no comedowns."

Additionally, I could incorporate trending sounds like Charli XCX's new song "Rock Music," using it to showcase how Proper Wild keeps you energised for busy days or nights out, blending memes and music in a fun, healthy way. This approach taps into current TikTok trends, making the content more shareable and relatable while effectively communicating the brand’s message.

The social media platform I use most is TikTok, primarily because of its dynamic and engaging format that allows brands to connect with a wide audience through creative, short-form videos. TikTok's algorithm promotes content discovery and virality, which can significantly increase brand visibility and engagement. For Proper Wild, leveraging TikTok can help create authentic, relatable content that resonates with a younger demographic, ultimately driving brand awareness and loyalty. Its impact on marketing is profound, as it encourages innovative storytelling and offers opportunities for viral campaigns that can quickly amplify brand reach.