At Electric Daisy Carnival, I’d engage festival attendees by making the skincare brand part of their actual festival experience instead of just promoting it. I’d set up a fun, eye-catching activation where people can stop by to refresh with things like face mist, sunscreen, or wipes since they’ll be out in the heat all day and night. I’d keep it interactive by offering quick touch-ups, a place to cool down, and a cute photo spot so people naturally want to take pictures and share on social media. I’d talk to people in a casual, friendly way about how the products help them stay fresh throughout the festival, and encourage them to post and tag the brand for a chance to win something. I’d also capture real-time content of people using the products and their reactions to make it feel authentic and help spread the brand organically.

Yes

May 21st