I believe I’m a great fit for BUNKY because I genuinely understand the college student lifestyle and the need for healthier snacks that actually taste good. As someone who snacks often throughout the day, I’m always searching for better options, so I naturally connect with BUNKY’s mission. Plus, I have hands-on experience as a brand ambassador with food and beverage brands like Joyba and Doritos, where I promoted snacks directly to college students. I’ve distributed hundreds of samples and helped create buzz on campus, which taught me how to engage with this audience authentically. I’m confident that my experience and passion for healthier snacking align perfectly with BUNKY’s values and goals.

To make healthy or “functional” products feel aspirational instead of preachy, I focus on highlighting the lifestyle and experience around the product rather than just the health benefits. For example, instead of saying “this product is good for you,” I show how it fits into fun, relatable moments like enjoying a snack while hanging out with friends or fueling a busy day on campus. Using vibrant visuals, trendy fashion, and real people who embody the brand’s vibe helps make the product feel cool and desirable. 

I think Gap did a great job with their Katseye campaign, promoting diversity through a catchy dance that did not feel like an ad—it felt more like entertainment. That is really important because consumers, especially younger audiences, do not want to feel like they are being sold to; they want authentic and fun content. I also really like how Bearpaw recruits brand ambassadors from colleges each semester and spreads the word through campuses. This creates genuine peer-to-peer buzz and builds a strong connection with the college community.For BUNKY, combining these strategies could be very effective. They can focus on creating entertaining, relatable content that feels natural and builds real engagement, while also tapping into campus ambassador programs to build hype authentically within college networks. This approach would help BUNKY grow a loyal, engaged community and make their Instagram a true growth engine ahead of the retail launch.