I would encourage my peers by showing how Dickinson’s fits naturally into everyday life, not just as a skincare product but as part of a realistic routine. Through lifestyle style videos, I’d show myself using Dickinson’s Witch Hazel in my morning and night routines, after school, after workouts, or during self care days. I think peers connect more when they see real, unfiltered moments instead of overly perfect skincare content. By being consistent and transparent about my clear skin journey, I can motivate others to stay committed and see skincare as a habit. I would also put a cute font over the video, to catch people's attention and have a good hook.

I would host a ColourPop hangout and integrate it into an activity with one of my organizations or my dance team. This creates a fun, comfortable, and trustworthy setting where I can hand out samples while leading by example in a space where people already know me. I would also bring samples to other organization meetings to share my favorite products and encourage everyone to try them. In addition, I would set up a ColourPop sampling stand in a high-traffic area on campus. I’d make the setup visually appealing and use it as a photo opportunity to attract students to stop by and engage. By collaborating with other organizations and teams, I could help spread the word even further and create excitement around ColourPop both on and off campus.

I would engage my audience both through my campus organizations and on my social media. In my organizations, I would share and hand out ColourPop products, talk about my favorite items, and show how affordable and easy they are to use. This allows people to experience the products in real life and build genuine interest. On social media, I would post fun, relatable content like everyday makeup looks, short tutorials, and before and after videos. I’d also use polls, Q & As, and comments to interact with my audience and see what products they’re most excited about. By combining in person engagement with social media, I can promote ColourPop in an authentic and community-focused way.