Katriel - H\FC

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Digital Content Editor/Creator

Can you walk me through your process for creating engaging digital content?

This sounds bad, but I like to stalk my feed.

I analyze what has been successful, what failed , and what my audience is interested in. I make notes and expand on the enthusiasm that a post receives when it receives a lot of saves or comments.

I enjoy scrolling "for research" a lot. Alternately, I look closely at my Explore or FYP page to see what editing styles, audio, or trends are popular. If I see something that inspires me, I'll add my spin to something that speaks to me while also engaging the audience.

I create a hook and ask myself: what would cause someone to stop scrolling in the first 2 seconds? Whether it’s a bold statement, a funny caption, or just a chaotic close-up, if it doesn’t grab attention instantly, it’s not going out.I try to film as much content as i can some days, I’m in my content creator era, and I’ll film 3-4 videos at once. Other days? It's just good vibes and a hoodie. But I always keep drafts ready, so I’m never starting from zero.After posting i love to engage with my audience, I reply to comments, ask questions l to keep the energy going. Because if people take time to engage with me, I’m giving that right back

I also love to edit short films and youtube videos in general I use Adobe Premiere Pro because it gives me full creative control from clean cuts to layered effects that bring my vision to life. It lets me stay true to my aesthetic while making sure every second of content is clean, punchy, and scroll-stopping.

PCOS Slayyy App

Digital Content Editor/Creator

How do you stay updated on the latest social media trends and changes?

I mainly keep up with the most recent social media trends by being active on the sites, particularly Instagram and TikTok. I keep an eye on what's popular on my For You Page, what sounds or filters are popular, and how content producers are varying the styles of their work. I also follow a few marketers and content producers who provide clear explanations of new features, algorithm changes, and strategic advice. To be honest, purposeful scrolling is helpful. I'm not just watching for enjoyment; I'm also taking note of how people edit, employ hooks, and interact with their audience. It keeps me motivated while simultaneously keeping me informed about current events.