Selena Gomez's beauty brand, Rare Beauty. As a Filipino first-generation immigrant, my culture tends to have a lot of stigma with mental health. Therefore, what drew me toward Rare Beauty was that they are an inclusive beauty brand that advocates for mental well-being, positivity, and authenticity. Not only do I love Rare Beauty's makeup products, but I also love how Rare Beauty encourages its audience (Gen Z and Millennials) to embrace their uniqueness and be their true, authentic selves (hence the name, Rare Beauty).