To ensure I stick to a daily posting frequency, I would create a content calendar in advance to plan and organize posts by theme, platform, and timing. I’d batch-create content ahead of time and schedule it using tools like Later, Buffer, or Meta Business Suite. Staying ahead with drafts and automating scheduling allows flexibility while keeping consistency and quality in check.

I have experience in content creation and UGC campaigns through managing the Instagram account for an Orangetheory Fitness branch, where I promoted events like the Dri-Tri and created engaging, community-focused content. I also worked under a marketing agency livestreaming for various brands, showcasing products and driving real-time engagement. During these campaigns, I encouraged user interaction and content sharing to boost visibility and participation.

W Labs should focus on working with micro and nano influencers (influencers with 2k-100k following), this way we can foster a tight-night trustworthy community.