I typically just think about what I would want to know if I'm considering purchasing a new product online. I know buying a new skincare product online for the first time can be nerve wracking for many. It's such an important part of your routine and it can easily make or break that routine if it's not quite what you wanted or needed.

For me, I like to consider the texture and feel of the product when you first apply it, after a few minutes on the skin, and then again later on. The scent is important as well; does it overpower the user or is it a subtle hint of fragrance? It's nice to know a longer-term review as well, so knowing how often the reviewer used it, and for how long, and then the results after that period of use... that's valuable information.

I understand what information I like to know from reviewers when I'm considering ordering a new product online or trying a new product in the store. Taste, texture, high points, and not so high points (if any). Ordering healthy products online can definitely be a bit of a wild card and I know that the more pertinent details, the better.