I would combine the company's core values and reasons as to why they are vegan with the products themselves. This helps customers connect with the brand on a deeper level and feel part of their mission for clean, vegan, and cruelty-free products. This can be done by partnering with vegan influencers who can create a giveaway of their favorite products from the brand and share to their audience why they support the company's core values. To attract a broader audience, short, fun reels and posts centered around the ingredients used and production process can give insight to the vegan aspect of the brand.

Getting consumers excited about a product is the key to engage them around it's launch. Giving them ways to visualize themselves actually buying and using the product increases the likelihood that they will become customers. For example, showing them behind the scenes of purchasing the product from the store, "day in the life" videos showing how it can fit into their everyday routine, and more. Once they can imagine themselves using and benefiting from the product, it will create excitement around it's launch.

One important strategy is telling a story with the product, rather than just describing it. Consumers can see what a product is on a social media post in one second. However, telling a story centered around them (the "you" approach" in business) on how it would benefit them will leave them wanting more information, prompting website visits and sales.