A creative way I would lead sampling efforts is by turning them into experiences rather than just handouts. On campus, I would organize pop up sampling moments during high traffic times like finals week, club fairs, or outside popular study spots and residence halls. I would promote these ahead of time on Instagram and TikTok with short videos letting students know where and when they can grab free products. To boost engagement, I would encourage students to post a quick story or tag ColourPop while trying the product. Off campus, I would collaborate with local cafés, boutiques, or beauty related events where students already spend time and set up small sampling stations. I would also create content interviewing people as they try the product for the first time and share their reactions online. This approach helps create organic buzz, drives social sharing, and allows ColourPop to reach students both in their daily routines and beyond campus spaces.

I would engage my audience by creating relatable and interactive content that feels natural rather than overly promotional. This would include short TikTok and Instagram videos showing easy everyday makeup looks using ColourPop products, as well as before and after transformations and quick tutorials featuring specific items like Super Shock Shadows or lip products. I would also use trends, polls, and question stickers to ask my audience what shades or looks they want to see next, making them feel involved in the process. Posting honest reviews, wear tests, and GRWM style videos would help build trust, while giveaways or limited time promo reminders would encourage engagement and excitement around ColourPop products.

One thing I really love about ColourPop is their Super Shock Shadows. The formula is super pigmented, easy to apply, and perfect for both quick everyday looks and more creative makeup. I also love how ColourPop constantly releases new shades and collections that feel fresh while still being affordable, which makes it easy to try new trends without overspending. Their products feel fun and approachable, and I always know I’m getting great quality for the price.