When it feels natural and true to the creator's personality. I focus on being conversational and relatable, showing how i'd actually use and love the product. Instead of sounding salesy, I keep the tone inviting and friendly so viewers can see my genuine reaction and trust that I truly enjoy the product.

I'd create a all day wear test to highlight the lip stains long lasting formula. The content would start with, "Let's see if this lip stain actually survives my whole day." followed by clips of me grabbing a matcha, going to pilates, and walking downtown. I'd end the content after a full day, showing that the color stayed intact to emphasize its durability.