The engagement it receives, content can get millions of views and likes, but are people purchasing the product? Are people commenting and engaging in conversation about the product? That is the most important thing to keep in mind while creating.

I tend to keep content short, concise, and authentic. In college students hardly have the time to consume long form media so a 30-60 second long piece of content if perfect. I also look into what the target demographic is interested in and find authentic ways to add trends into social content. The are two main focuses I keep in mind, the target audiences interests, and the brands identity.

Sensitive topics like mental health don’t need to be tip toed around, but they do need care, clarity, and intention. I try to make it as authentic as I can, it is very easy to make the topic feel insensitive when you have not experienced it yourself. I would push the normalcy that is mental health, and that many people struggle with it in many different ways. Content warnings are also a great way to address the topic head on while keeping boundaries with consumers.