To boost engagement, I’d use a mix of trend-driven content, interactive features like polls and questions, and timely responses to comments. I’d also analyze performance data to optimize posting times and formats, and collaborate with creators to expand reach and build community.

I’d respond to negative comments professionally and calmly when appropriate, showing the brand’s voice and empathy. If the comment violates guidelines or is harmful, I’d report or hide it to maintain a positive community while monitoring for recurring issues to adjust strategy if needed.