Interview Questions
NewForm
Content Creator for NewForm

Can you provide examples of successful content campaigns you've worked on in the past?
One successful user-generated content campaign I led was for Verve Coffee Shop, where I created a high-performing reel that resonated with the audience. By showcasing the coffee culture, customer experiences, and the brand’s artisanal approach, the content aligned perfectly with Verve’s identity. The campaign boosted engagement, increased brand awareness, and encouraged more customers to share their own experiences.4o
NewForm
Content Creator for NewForm

How do you stay updated on current industry trends in content creation?
To stay updated on content creation trends, I follow industry blogs like Social Media Examiner, subscribe to newsletters such as Marketing Brew, and engage in online communities on LinkedIn and Reddit. I also monitor platform updates from Meta, TikTok, and YouTube to stay informed on algorithm changes and new features. Additionally, I analyze successful campaigns and experiment with emerging trends to refine my strategies.
Daytrip Beverages
Daytrip Beverages UGC Content Creator

Can you share an example of a successful user-generated content campaign you have led in the past?
One successful user-generated content campaign I led was for Verve Coffee Shop, where I created a high-performing reel that resonated with the audience. By showcasing the coffee culture, customer experiences, and the brand’s artisanal approach, the content aligned perfectly with Verve’s identity. The campaign boosted engagement, increased brand awareness, and encouraged more customers to share their own experiences.