My strategy for engaging online communities is to show up consistently as a real, helpful, and relatable presence — not just dropping content, but actively listening, responding, and contributing to conversations in a way that adds value. I focus on building trust by being authentic, sharing personal insights or experiences, and asking thoughtful questions that invite genuine interaction. Instead of trying to “sell” or self-promote right away, I aim to be someone people actually want to talk to — which naturally leads to deeper connections and long-term engagement.

1. Start with why you careIf you don’t care about what you’re posting, people can smell it. Like, instantly.Ask yourself:Why am I sharing this?What do I want people to feel, do, or think after seeing this?Genuine content >>> forced content. Every time.2. Show up as a person, not a brand billboardPeople connect with people — not perfectly polished, corporate-sounding nonsense.Talk like you would in a real conversation. Be honest. Be imperfect. Share behind the scenes, your thoughts, your doubts. That's what people relate to.3. Tell a story 4. Be really specificVague posts get scrolled past.Instead of:“Feeling grateful today!”Say:“This morning I got a DM from someone in Brazil who said my video helped them quit a job they hated. That’s wild to me.”The more specific, the more human it feels. Specificity is memorable.5. Mix value + vulnerabilityHelp people or inspire them — while being real.Teach something you’ve learned the hard way.Share a failure and what it taught you.Make someone feel seen.That mix builds trust — and trust is how people start to care.6. Understand who you're talking toYou're not posting to "everyone." Talk to one person — the one who gets it, who needs it, who you’re really doing this for.If you know them, you’ll know how to:Make them laughMake them thinkMake them stop scrolling7. Consistency, but not in a robotic wayDon’t just post to "stay active." Post when you have something worth sharing.That might mean:Showing up daily with micro-thoughtsOr posting 3x a week with deeper contentBut don’t post filler just to keep the algorithm happy. People can tell.8. Visually, make the first second countWhether it’s a hook, a thumbnail, or your first sentence — grab attention fast, but don’t bait.The hook should make people curious, not confused.Think:“Here’s the worst advice I ever got…”vs.“Check out my new video!”9. Create for humans, then tweak for the algorithmThe algorithm changes.