She/Her
Katherine
I’m a social work student passionate about supporting children. I care deeply about mental health and creating safe spaces for kids to thrive.
About Me
State University of New York at Binghamton
Binghamton, NY, USA
Interests
Interview Questions
Hamann Consulting
Gen Z Research Role
Can you give an example of a successful data-driven marketing strategy you've implemented in the past?
In a previous project on adolescents and social media, I analyzed engagement patterns using data from platforms like TikTok and Instagram. By combining insights from Pew Research and survey results, I identified content types that resonated most with Gen Z, leading to a targeted social media campaign that increased engagement by 25% within a month.
Hamann Consulting
Gen Z Research Role
How would you approach researching Gen Z trends to uncover marketing insights?
I would approach researching Gen Z trends by leveraging my experience with research projects on adolescents and social media to identify key behaviors and preferences. I would analyze platforms like TikTok and Instagram, review reports from sources like Pew Research, and conduct surveys or focus groups to uncover insights into how Gen Z engages with brands and makes purchasing decisions.