A social video feels authentic and engaging when it looks and sounds like something a friend would post, not an ad. The key is that viewers feel like they’re part of the moment, not just watching it.

I’d naturally weave the mental health message into the moment by keeping it casual and conversational, having a friend mention how little things like late night treats and checking in with each other actually matter for mental health. I’d connect Serendipity Frozen to that feeling by highlighting that enjoying something fun together can spark real conversations, while sharing that the brand supports youth mental health education without making it feel scripted or heavy.

I would help Tea expand brand awareness quickly by positioning it as a must-have safety tool for college women and integrating it naturally into sorority culture and daily campus life. For activation, I’d host a fun, trust-building sorority event where members download Tea in real time, share experiences, and encourage friends in other chapters to join.