As the Executive Producer of Northwestern’s The Blackout Late Night Show, I’d pitch an series in the same vain as “Billy On The Street” but instead we’d film it with our hilarious season 9 host. She’d run around campus with cameras following her and ask NU students questions about the Big 10 news, excitement, and most importantly provoke exciting questions about Peacocks streaming services. We’d post it in collaboration with Peacock and The Blackout, potentially going viral on tik tok. Comedy is the key to top engagement with college students! Additionally, since I have connections to the football team, we can shoot clips and segments with the players with a hint of smart comedy to influence viewers to stream the kickoff game on Peacock.