To find the “magic moment” in a user’s journey for Robyn, I’d start by defining it as the point where a user first experiences the core value — that emotional “I feel seen and supported” moment. First, I’d use product analytics tools like Mixpanel or Amplitude to track user behavior and compare high-retention vs. drop-off groups. I’d look for actions that strongly correlate with retention, like booking a 1:1 session, completing a care plan, or engaging with specific educational content. Next, I’d run qualitative surveys and interviews using tools like Typeform or UserTesting to understand what made users feel emotionally connected or supported. I'd ask what moment made them trust Robyn and feel it was built for them. Based on that data, I’d identify potential magic moments, then test onboarding flows or CTAs to drive more users toward them. For example, if users who book a practitioner within 3 days are 70% more likely to stay engaged, I’d optimize the onboarding to highlight that action. In short, I’d combine data and empathy to find the moment Robyn goes from “just another wellness app” to a trusted companion in someone’s health journey.

TikTok Content A/B Test for Product Awareness. At Shooka Sauce, I proposed a growth experiment to increase brand visibility and follower retention on TikTok. The goal was to test which type of content would drive more engagement and follower growth:

A) Recipe-based videos using the product

B) Behind-the-scenes "founder journey" clips

Setup: We posted 3 videos of each type over two weeks, all with similar lengths and trending audio. Used CapCut for editing, TikTok Analytics for performance tracking, and Notion to log results. Metrics Tracked:

Follower growth

Watch time

Comments & shares (retention signals)

Result: Recipe videos drove more immediate views, but behind-the-scenes content had higher watch time and comment rates, indicating stronger long-term retention and community building. Next Step: Double down on founder content to build a loyal audience, and use recipes for viral reach.

A Gen Z-focused app I love is TikTok because it’s more than just entertainment. It’s a creative outlet, a search engine, and a community builder all in one. I love how it gives anyone the chance to go viral regardless of follower count, and the algorithm makes it easy to discover niche interests and connect with people who share them. Whether it’s learning a new skill, keeping up with trends, or just laughing at a 10-second video, TikTok feels personal, fast-paced, and always evolving, which perfectly matches the energy of Gen Z.