One content idea that would drive people to sign up for Extra’s waitlist is a “Be the Main Character of Your Night” street-interview series. I’d ask people fun, quick questions while they’re out — like their outfit details, who they’re with, their plans, or their funniest moment from the night — and end each video with a natural call-to-action like, “Want nights like this? Join Extra’s waitlist.” This would work because it taps into what TikTok loves most: real people, real energy, and FOMO. When viewers see people having fun and being hyped up on camera, it makes them want to be part of the same experience, which directly drives them to sign up.

To grow Extra’s TikTok presence, I would focus on high-energy, personality-driven content that feels fun, spontaneous, and native to the platform. My strategy would include mixing quick-hit street interviews, behind-the-scenes moments, trending sounds, and aesthetic recap edits to showcase Extra’s vibe and community. I’d lean into consistency, strong hooks, and content formats that are easy to repeat — like “Outfit of the Night,” “What’d You Buy Today?,” “Hot Takes,” or “Confessions From College Students.” I would also monitor trends daily and adapt them in a way that still fits Extra’s brand identity so the content stays current without feeling forced. To measure success, I’d track metrics that actually reflect growth and engagement: follower increases, video reach, watch time, saves, shares, and the overall engagement rate. I’d also look for qualitative signals — more comments, people stitching or duetting us, and viewers recognizing Extra’s recurring formats or personality. Ultimately, success would mean building a TikTok presence that feels fun, consistent, and recognizable enough that people stop scrolling because they know it’s an Extra video.

I feel very comfortable both in front of the camera and editing content. Through my experience capturing game-day footage, creating social content for ODU Football, and working closely with photographers and marketing teams, I’ve learned how to present myself confidently on camera and how to shape engaging stories in post-production. I enjoy the creative process on both sides — interacting naturally on camera and then turning that raw footage into clean, compelling content.